Customer discovery and UX research

While working at Mindpass, I interviewed a number of potential customers to determine the existence and nature of the password problem. Such interviews focused on maintaining impartiality and limiting potential sources of responder bias. This research yielded key insights, such as the fact that schools are relatively insensitive to changes in electronic security and have higher switching costs than many large institutions. While we originally thought children’s enjoyment would drive adoption of Mindpass in schools, this turned out to be an incomplete assumption.

After conducting these interviews, I also observed and solicited feedback for various parts of the Mindpass user experience. Such UX testing helped us identify key improvements and also pre-existing strengths within the product. For example, we found most users were able to memorize a Mindpass that was used only a demo, making such memorization completely unintentional.

Web Presence Redesign

I worked with a Mindpass advisor and expert designer to completely reconstruct Mindpass’s web presence. Over the summer, we transitioned from a standard GoDaddy landing page to a fully customized and rebranded design. The new site is coded on AWS Cloud9 and hosted on Heroku. This transition not only transformed the site’s visual appeal but also gave us the flexibility to demo Mindpass technology to visitors.

One Pager promotional Materials

One of Mindpass’ greatest barriers to success is a complete understanding of the product. I synthesized a variety of product information into a single page, designed for visual appeal and simplicity. These documents were targeted at and distributed to potential investors and customers.

Videos

I worked to conceptualize, produce, and edit various promotional videos. We ultimately found these videos extremely valuable in communicating the nature of the product, as the concept is intrinsically simple while being technically complex.